UMix: Redefining Compatibility in Men and Women Underwear

Award-winning design by AS Design Service Limited

UMix's core design concept revolves around the compatibility phenomenon, where different opinions and ideas coexist without contradiction. By using different sizes and angles of polygons, the designers have visually represented the independence and unique perspectives of both men and women. The result is a space that not only promotes individuality but also creates a more extended ideological significance, providing a new space for philosophical contemplation.

The design of the UMix store is a testament to the creativity and technical expertise of AS Design Service Limited. The materials used include PU painting, powder-coated metal, mirrors, milky acrylic, tiles, and fiberglass. The combination of these elements creates a visually stunning and thought-provoking environment.

The store spans an area of 1533 square feet, offering ample space for customers to explore and engage with the products. The interior design team, led by Vincent Leung, has meticulously crafted every detail to ensure a seamless and immersive shopping experience.

One of the main challenges faced during the design process was the use of different sizes and angles of polygons. This presented difficulties in production, component assembly, and transportation. However, the designers successfully overcame these challenges, resulting in a visually striking and functional design.

The UMix store, located in Venetian (Phase 5 & 6), Macau, was completed in November 2012. The project has received widespread acclaim and recognition, including the prestigious A' Design Award. In 2013, the design was awarded the Silver A' Design Award in the Interior Space, Retail, and Exhibition Design category. This accolade highlights the exceptional creativity, technical expertise, and innovation demonstrated by the UMix design.

AS Design Service Limited, led by Four Lau as the Creative Director and Sam Sum as the Art Director, continues to push boundaries and redefine the relationship between design, compatibility, and ideology. The UMix store stands as a testament to their vision and commitment to creating unique and inspiring spaces.